Society of Academic Authors: Corporate Profile: Rowman & Littlefield
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PUBLISHER PROFILE

ROWMAN & LITTLEFIELD

Imprints include Rowman & Littlefield, University Press of America, AltaMira, Lexington Books, Austin & Winfield, Ardsley House, Barnes & Noble Books, Scarecrow Press, Scarecrow Education, Fallen Leaf Press, and Madison House.

Drawn mostly from material supplied by the company

Rowman & Littlefield was founded in 1949 by Walter Rowman and Arthur W. Littlefield, who also founded the founder Barnes & Noble College Outline series. The company specialized in academic books in the social sciences and the humanities.

Rowman & Littlefield touts itself to authors as having "the breadth and reach of a large publishing operation without sacrificing the personal attention of a smaller publishing house." College marketing includes campus travelers and telemarketers. A related company, National Book Network, reaches chain and independent booksellers throughout North America. he company has sales offices in Canada and Britain.

In the 1990s, an acquisitions and marketing team located in Maryland and Colorado widened Rowman & Littlefield's college textbook, general interest academic, and scholarly lists.

In the 1990s, Rowman & Littlefield acquired numerous small, mostly academic publishing houses under the umbrella Rowman & Littlefield Publishing Group. These became imprints. The imprints with the year that Rowman acquired them:Rowman & Littlefield.
Madison House
General Hall
Scarecrow Education
Fallen Leaf Books
AltaMira
Lexington Books
Ardsley House
Scarecrow Press
Barnes & Noble Books
2000
2000
2000
1999
1999
1998
1998
1995
1988
The Rowman & Littlefield Group also includes University Press of America and its Austin & Winfield imprint.

Updated August 12, 2002
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