Society of Academic Authors: Late August 2003 News
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NEWS ARCHIVE: LATE AUGUST 2003

Prentice chooses 6-12 Texas software

UPPER SADDLE RIVER, New Jersey, August 26, 2003 -- School-book publisher Prentice Hall has selected TIECorp's CD-based instructional management system to provide electronic curriculum and assessment capability for 6-12 social studies textbooks in Texas. The TIECorp software will provide teachers with an electronic curriculum guide that assesses student performance, assigns relevant instructional material, and uses benchmark tests to monitor student progress toward meeting state standards.

Pearson logo
PRENTICE HALL

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Reed sees bleak el-hi market

LONDON, August 25, 2003 -- For the rest of 2003, el-hi sales in the United States will be flat or perhaps down a little, British publisher Reed Elsevier told investors. A report to shareholders predicted that new federal funds are unlikely to have a quick effect on strapped school district budgets. Even so, the report said, Reed expects to outperform the el-hi market through its Harcourt Education unit with "relatively strong performance."



Reed Elsevier

REED ELSEVIER
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ACADEMIC AUTHORING PEOPLE

Engleberg cover

Isa N. Engleberg (speech), Prince George's Community College, and Ann Raimes (speech), Hunter College, City University of New York, wrote Pocket Keys for Speakers (Houghton Mifflin).

Waner cover

Stefan Waner (math), Hofstra University, and Steven Costenoble (math), Hofstra University, wrote the third edition of Applied Calculus (Brooks.Cole).


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Houghton staff changes cost $10 million

BOSTON, Massachusetts, August 24, 2003 -- Leadership changes chosen by the new owners of Houghton Mifflin in recent months have cost more than $10 million. A careful reading of a report to shareholders for the most recent six-month period shows $26.3 million in losses due partly to executive and staff retention, fringe benefit and severance costs. Some $3.2 million was given outgoing chief executive Hans Gieskes, according to the trade journal Publishers Weekly. Gieskes was in charge less than a year when the Bain-Lee Partnership bought Houghton from Vivendi. Bain-Lee also spent $7.1 million "to keep managers from defecting among uncertainties," PW said.

Houghton Mfflin
HOUGH-
TON
MIFFLIN

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Harcourt's Tierney subs for Lucki

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FINANCIALS

Reed Elsevier logo


Reed Elsevier Revenue fell 5 percent to U.S.$3.0 nillion in the first half, compared to a year earlier. Operating profits fell 11 percent to $637 million. Harcourt Education, dependent on U.S. el-hi vagaries, was off 22 percent with flat sales.

WRC logo


WRC Media Sales fell slightly to $90.5 million in the first half, compared to a year earlier. Operating income grew 12.6 percent to $6.8 million.
PREVIOUS FINANCIALS
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Wiley, RedVector in partnership

TAMPA, Florida, August 24, 2003 -- Online course provider RedVector.com entered an agreement with textbook publisher John Wiley & Sons to use Wiley content in architecture and engineering courses. The Wiley materials will be adapted for online delivery. RedVector, based in Tampa, reported it is working on major expansions in online license exam prep, certification, and corporate training.

Wiley.
JOHN WILEY & SONS

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Harcourt's Tierney subs for Lucki

ORLANDO, Florida, August 24, 2003 -- With the departure of Tony Lucki as K-12 publisher at Harcourt, the company's corporate owner, Reed Elsevier, has put Pat Tierney in charge. Tierney also remains as global chief executive of Harcourt Education. Lucki left to take over Houghton Mifflin in Boston.

Harcourt logo
HARCOURT

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Harcourt exec takes over Houghton

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K-12 sales buoy Houghton quarter

BOSTON, Massachusetts, August 23, 2003 -- Book publisher Houghton Mifflin anticipates modest net sales growth and increased sales margins in 2003, interim chief executuve Sylvia Metayer told shareholders. Operating income, however, will be down, Metayer said. She blamed costs related to charges relatged to the purchase of the company by the Bain-Lee Partnership from Vivendi. About the secoond quarter this year, Metayer said she was "very pleased with the positive results generated in our core segments." Revenue was favorably affected by K-12 orders, which came in earlier than the year before. Also, she said, Texas secondary-school social studies adoptions were strong. Meanwhile, college sales increased 8 percent and trade and reference 9 percent. For the six months ended June 30, net sales rose 14 percent with K-12 up 22 percent, college up 6 percent, and trade and reference off 9 percent.

Houghton Mfflin
HOUGH-
TON
MIFFLIN

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Jossey Bass cited for training products

HOBOKEN, New Jersey, August 22, 2003 -- A survey of readers by Training magazine cited the Jossey Bass of John Wiley & Sons as the best training supplier based on four criteria: Value, ease of use, meeting or exceeding expectations, and customer service. The ranking was in Jossey Bass products in business, management and leadershop skills training; safety and compliance training, and customer service.

Wiley.
WILEY-
JOSSEY BASS

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ACADEMIC AUTHORING PEOPLE

Anderson cover

Rolph E. Anderson (business), Drexel University, and Alan J. Dubinsky (business), Purdue University, wrote Personal Selling: Achieving Customer Satisfaction and Loyalty (Houghton Mifflin).

Fix cover

John D. Fix (astronomy), University of Alabama-Huntsville, wrote the third edition of Astronomy: Journey to the Cosmic Frontier (McGraw-Hill).


Edward Kurdyla, general manager of Libraries Unlimited, was named publisher and editorial director at Rowman & Littlefield's Scarecrow Press to develop electronic reference products


Anderson cover

Raymond A. Serway (physics), James Madison University, emeritus, and John W. Jewett Jr. (physics), California State Polytechnic University, Pomona, wrote the sixth edition of Physics for Scientists and Engineers (Brooks/Cole).


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Most students rank college stores high

OBERLIN, Ohio, August 21, 2003 -- Students still regard college stores as the best resource for textbooks and course materials, according to a survey by the National Association of College Stores. Of 2,300 students interviewed on 17 different campuses,nine out of 10 cited college stores as their primary retail destination for academic course materials. Discount stores like Wal-Mart, and general bookstores like Borders rated second. Only 6 percent of the students surveyed visited discount stores to purchase textbooks. Internet sites rated a distant third at 4 percent. Gwen Gardner, NACS president, wasn't surprised at the findings:
"Unlike other retailers that exist solely to make a profit, college stores are most often operated as a student service. College stores price textbooks in a manner that makes only a few cents profit for every textbook dollar sold." Students reported spending $454 annually for textbooks and course materials. Seventeen percent of students in the study expected to spend more this year on textbooks. Despite competition from internet sites and discount stores, the $11.1 billion industry anticipates that college store textbook sales this fall will be as strong as ever thsi fall.


NACS logo
NAT'L ASS'N OF COLLEGE STORES

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InterScience adds user-intuitive interface

HOBOKEN, New Jersey, August 20, 2003 -- The journal science Wiley InterScience launched a new home page to "deliver a more intuitive, consistent and engaging interface." Eileen Dolan, InterScience vice president, said the site's 13 million users needed new access to the expanding content, which now includes multi-volume reference works and libraries, protocols and a suite of chemistry databases. "The new interface maximizes the depth and breadth of this content and delivers it in a highly intuitive interface that allows users to pinpoint the information they need quickly and efficiently," said Dolan. Features include personalization options: "Once a user has logged on, they have a quick and persistent access to all their saved titles, articles and searches -- ensuring they can get to the content they want in fewer clicks."

WILEY INTERSCIENCE


Wiley.
JOHN
WILEY
& SONS

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McGraw recovers from power outage

NEW YORK, August 19, 2003 -- The McGraw-Hill Companies opened for business with full recovery from the widespread Northeast power failure fiour days earlier. More than 50 of McGraw locations were affected.

McGraw logo
MCGRAW- HILL

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ACADEMIC AUTHORING PEOPLE

Anderson cover

Carol H. Anderson (business), Rollins College, emeritus, and Julian W. Vincze (business), Rollins College, emeritus, wrote the second edition of Strategic Marketing Management (Houghton Mifflin).

Arny cover

Thomas T. Arny (astronomy), University of Massachusetts-Amherst, wrote an update of the third edition of Explorations: An Introduction to Astronomy, Update, with Essential Study Partner (McGraw-Hill).


John Hickey, president and chief operating officer at Renaissance Learning, was named president and chief executive officer. Hickey succeeds Terrance Paul, who remains as co-chair.


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Vivendi rethinking film unit price

PARIS, August 19, 2003 -- The Paris-based conglomerate Vivendi has lost a second bidder for its Universal Studio unit. U.S. cable operator Cablecast withdrew its bid after a detailed review of the books. Earlier, an MGM group led by Marvin Davis dropped out because it wasn't allowed to get into the books. Vivendi had sought to open bidding at US$11 billion, but now is considering a stock deal of some kind, the Wall Street Journal reported. Still in running is General Electric, which opens the NBC network. The studio unit includes the USA and Sci-Fi cable channels. Earlier, Vivendi sold book publisher Houghton Mifflin to raise cash to meet debt obligations.

Vivendi logo
VIVENDI


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Where Houghton fit in

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McGraw-Hill creates sociology add-on

NEW YORK, August 18, 2003 -- Publisher McGraw-Hill Higher Education raised the curtain on Reel Society, an interactive movie on CD-ROM to help students understand sociology through interactive real-world choices and perspectives. Reel Society is included as a supplement with selected McGraw-Hill sociology textbooks and as a stand-alone product. In the movie, set on a college campus, students take on the role of different characters in real-life situations and influence plots through decision-based branching story lines that makes each exercise unique for every user. Explanatory text boxes, quizzes and discussion questions appear on-screen.

McGraw logo
MCGRAW- HILL HIGHER EDUCATION

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HOW-TO ADVICE

WORKING WITH
A DEVELOPMENT EDITOR


Mary Ellen Lepionka, a veteran development editor, says what a D.E. does isn't inscribed in granite. Publishers have different job descriptions. Some even left the D.E.s themselves define what they do. Even so, there are 10 domains in which textbook authors can expect help from a development editor: Market, audience, organization, content, apparatus, pedagogy, authoring tasks, managing tasks, presentation, and package..

LEPIONKA'S COMPLETE COLUMN


May Ellen Lepionka

LEPIONKA
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DATA BANK

Reed leads professional revenues

DARIEN, Connecticut, August 17, 2003 -- The European publishing conglomerate Reed Elsevier dominated the professional segment of the U.S. publishing industry in 2002, according to rankings by the trade journal Subtext. More than half of Thomson's professional revenue was from legal publishing, $2.1 billion; followed by scientific and medical, $2.0 billion, and business, $1.5 billion. The 2002 ranking, with the growth from the year before, based on published information and estimates:
SA2
DATA BANKS
Reed Elsevier
Thomson
Wolters Kluwer
John Wiley
McGraw-Hill
BNA

$ 5.7 billion
5.3 billion
2.1 billion
677 million
447 million
263 million

-6.8 percent
2.1 percent
6.3 percent
19.2 percent
-0.2 percent
-0.1 percent
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Law scholar dies in kayak accident

RIGGINS, Idaho, Aug. 16, 2003 -- Media law author Michael Perkins drowned on a family outing while kayaking on the Salmon River. His wife Donnette reported the family was on a guided trip on Aug. 14 with Michael riding last in a kayak. She said she looked upriver and saw him hanging onto a rock before the current pulled him under. Rugged terrain delayed retrieval efforts until the next morning. A helicopter assigned to fires in the Red River area helped deputies gain access to the remote location. The body was located Saturday. Perkins, 45, had been chair of the Brigham Young University Communications Department since 2001. He held a law degree from the University of Utah. His resesarch focused on international human rights law and Latin America press freedom. His work appeared in Journalism and Mass Communication Quarterly, the International Journal of Communciations, and others. He wrote the law chapter in The Enduring Medium: Magazine Strategies and Applications, edited by Patricia Prijatel and Sammey Johnson.

Michael Perkins
MICHAEL PERKINS
1958-2003


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Indiana cosmetology author wins award

NOBLESVILLE, Indiana, August 16, 2003 -- Cosmetology author Lisa Galloway was presentyed the Cimaglia Educator of the Year award by the Cosmetology Educators of America. The award, co-sponosored by Delmar Publishing, honors accomplishments in upgrading professional standards of educational excellence, particularly in student involvement. Galloway teaches at Kaye Beauty College in Noblesville, Indiana. Her book, Making the Most of Your Career, intended to prepare students for the realities of practicing cosmetology, covers business etiquette, client retention, and interviewing skills.

Thomson.
DELMAR

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Kluwer adds med journals to gateway

AMSTERDAM, The Netherlands, August 16, 2003 -- For a token $1,000 a year, Kluwer Academic is making 140 of its medical journals available on the United Nations-supported Health InterNetwork Access to Research project. The project is aimed to assist health workers, researcher and policy-makers in selected countries.

Kluwer logo
KLUWER ACADEMIC

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